The campaign in four numbers
The current setup is a one-day test. The recommended plan is to run it on weekdays all month.
What people see
The reel plays in Reels, Stories and Feed. A Call Now button sits under it and dials the booking number directly.
Ad text
Details
- Headline
- Private villa in Karjat for your group
- Button
- Call Now → +91 917 555 8510
- Website
- casacrown.online
- Video
- Villa 13 reel, 31.7 s, vertical 9:16, Hinglish voice-over
- Runs as
- Casa Crown Facebook Page
- Goal
- Quality calls: Meta shows it to people likely to call and stay on the line
Who sees it
Meta can't target “people booking a villa this weekend” directly, so the ad goes to people whose interests match weekend trips, and the text does the rest.
Where
Who
Placements
Interested in any of
Audience expansion is off, so Meta stays inside these areas and interests.
What ₹500 should bring
These are estimates from typical Indian metro rates for video call ads, not a Meta forecast. This ad account has no past results yet; the first run will give real numbers.
A villa is a considered purchase: expect 0–1 booking from a one-day test. One booking repays the spend many times over. A one-day run gives Meta little time to learn, so a weekday plan usually brings cheaper calls.
Options and monthly cost
Meta adds 18% GST on top of ad spend for Indian ad accounts.
| Plan | How it runs | Ad spend | + GST | Total |
|---|---|---|---|---|
| One-day test currentSun 25 Oct, 8 am – 11 pm | Sun 25 Oct, 8 am – 11 pm | ₹500 | ₹90 | ₹590 |
| Three-day test₹167 a day, Fri–Sun | ₹167 a day, Fri–Sun | ₹500 | ₹90 | ₹590 |
| Weekday plan recommended₹165 a day, Mon–Fri | ₹165 a day, Mon–Fri | ₹825 / week | ₹149 | ₹974 / week |
| Weekday plan, per monthaverage 21.7 weekdays | average 21.7 weekdays | ₹3,575 | ₹644 | ₹4,219 |
| November 202621 weekdays | 21 weekdays | ₹3,465 | ₹624 | ₹4,089 |
Why weekdays: people plan weekend trips during the week, so the ad reaches them before they book. It also supports the reel's “couples: weekdays are best” message. Pausing on weekends uses Meta's ad scheduling, which needs a total budget for the period (e.g. ₹3,465 for November); daily spend then varies a little around ₹165.
At the same rates, a month of weekday ads (₹3,575) works out to roughly 14–57 calls, most likely 20–35 as Meta learns who calls. Treat this as a planning range until the first week's real numbers are in.
Checklist
- Add money to the ad accountThe balance is ₹0. Add ₹600 for the one-day test, or about ₹4,300 for a month of weekday ads.
- Someone answers 917 555 8510 while it runsA missed call is a lost lead. Keep the phone staffed during ad hours, with a callback list for anything missed.
- Ad created and pausedCampaign, audience, video and Call Now button are set. Switch it on in Ads Manager when the balance is in.
- Meta reviewMeta reviews the ad when it's switched on, usually within a few hours.
Recommendations
Run weekdays, not one day
₹165 a day Mon–Fri gives Meta time to learn who calls, which usually brings the cost per call down.
Test a WhatsApp version
In India a WhatsApp chat ad often costs ₹20–60 per conversation, because people message more readily than they call.
Review after one week
Check real cost per call and calls-to-bookings in Ads Manager, then raise the budget by about 20% at a time on what works.